Mothermoon Doula

Brand Project

FOR POSTPARTUM DOULA

The Mother Moon or Full Moon, signifies motherhood, nurturing, stability and unfolding fulfilment. The logo, brand and website reflected this in a way that was fun and approachable!

With the gorgeous colour pallet I created a series of Canva templates the client could use to for their thank you cards and posts.

The result was a brand the client was proud of and accurately represented their professional and friendly qualities.

In addition I designed their marketing collateral and website. It was featured on Lem and Junes ‘Best Doula Websites’

Utilising the branding I created it was easy for me to follow the style guide of colours and typography to keep brand consistency across their print material.

For imagery I chose the pattern I designed that align with their fun nature and avoided using any cliche stock photos.

The end result was an aesthetic design that was cohesive with the brand and a better user experience for their clients.