I helped elevate their website to reflect their brand better. The client wanted to make the website more minimal, modern and appeal to their different target audiences.

By researching and analysing what worked well for other e-commerce websites I used what I had learned and applied it to their Shopify theme.

E.g. there was a section on their website advertising three key points that are standard offerings on most e-commerce sites but it looked very clunky and mismatched before. I gave it a more uniform look and it looks more consistent across the brand so I was able to replicate the design in their EDM templates.

Another example on their website was how they originally displayed tiles showcasing their three categories: new, jeans and sale. I updated them to be a consistent size, added text to be a better user experience for their customers. When a special sale campaign is run the design of the Sale tile is updated e.g. for Christmas and Boxing Day I used red banners across the SALE tile.

For their email template campaigns I used innovative animated gifs and made use of their incorporated more of their inclusive campaign social media imagery and that better reflected the brands values. For each seasonal campaign I incorporate a new look and feel to keep it fresh.